Innovation starts with the needs of your customers and is the process of understanding how human behaviour, physical environments and technologies can be adapted to create the best experience and outcomes for everyone involved.
We use a common design and innovation approach to support all our projects. The extent of our work in each area will depend on your specific needs and can be phased to meet your internal resource requirements.
Exploration
We carry out an innovation review to fully understand your business, brand and objectives; your customers, their needs and current behaviours; your competitors; and related social, economic, and environmental trends in society. We can also provide detailed brand audits that use an understanding of brand values and personality types to ensure you are applying your brand consistently across your business.
Planning
We create scenarios and user journeys exploring your customer experiences - across every single touchpoint your customer has with your brand and all it’s channels. Carry out co-creation workshops to develop strong propositions and then agree the strategy for moving forward.
Design
We turn your strategy into rich design concepts that are blueprinted, specified & can be costed in detail. This includes service architecture, design & communications guidelines, touch-point design experiences & functional specifications of technical aspects of the project.
Prototyping
Designs are developed into paper prototypes, physical models and digital tools that can be reviewed & improved in workshops or taken into large user trials.
Trial and Learn
Products, services and new processes are trialled with real users in real-world situations where outcomes can be measured using qualitative and quantitative research & evaluation techniques.
Operationalise
Your service and business plan can then be adjusted, a detailed marketing plan developed and the service can be scaled up to meet market demand. We help you to formulate your launch strategy and plan.
Measure
Live services should be developed with measurement criteria and customer feedback built in, so that you can continue to learn from your users on a daily basis. The service should be designed for change and ready to adapt to changing consumer demands. We help you identify and select appropriate measures and evaluate the results to support ongoing development.
Get in touch with Paul if you’d like to collaborate
